Service · Frequently asked questions

Frequently asked questions about Franchise Marketing Bureau

Short, honest answers to the questions head offices and marketers ask most often.

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By Gijs Bodenstaff · Updated:

Here you will find the frequently asked questions about our approach, pricing and how we work together. We work for franchisors and franchise marketers and charge fixed, published prices per location, starting with Basic at €199 excl. VAT per month. Is your question missing? Feel free to email or WhatsApp us.

Which topics do the frequently asked questions cover?

The questions cover five themes. For each theme you will find below where to read more, so you do not have to search this whole page.

Looking for a specific page? Then use the overview of all pages.

Frequently asked questions by topic and where to read more
TopicTypical questionRead more
ServicesWhat exactly do you do for a franchise brand?Services overview
PricingWhat does it cost per location?Pricing
AIWhat does AI do and what does a person do?Our AI approach
Map servicesWhy Apple and Bing as well?Services per map service
Getting startedHow do we start?Free visibility scan
Overview of the topics in the frequently asked questions about franchise marketing: services, pricing, AI, map services and getting started
For each topic, the table shows where to read more.

Which franchisors and franchise chains do we work for, and on what?

We work for head offices, franchise marketers and new franchise brands. See the audiences we serve to find out which approach suits your situation. What we do per channel is set out in the overview of all channels: from Google and map services to social media, advertising and recruitment.

How do pricing and AI work for multi-location marketing?

Our prices are public and per location. Read the pricing per package, including a worked example for a larger chain. We use AI for data, alerts and drafts, never without human review. More on that in AI-driven franchise marketing.

Why do we look beyond Google for franchise locations?

Many chains only manage Google, while customers also use Apple Maps and Bing. We include Apple Maps for each location and your location listings in Bing as standard. We also keep track of reviews with online reputation management per location. Curious how your locations are doing? You can request a no-obligation baseline measurement.

Answers to the most frequently asked questions

What does Franchise Marketing Bureau do, in short?
We handle the complete online marketing of a franchise brand and its locations, and we recruit new franchisees online. That includes Google, map services, AI visibility, social media, advertising and reviews. Everything we do is measured in a dashboard per location.
Which three packages do you offer per location?
There are three packages: Basic for €199, Growth for €400 and Full service for €600. These amounts apply per month for each location, plus VAT. For social media, recruitment, SEO and ad management we set a fixed monthly fee on the basis of a quote. Advice and training are charged by the hour at €65, agreed in advance.
How do Basic, Growth and Full service differ from each other?
In Basic we manage your Google Business Profile, monitor the NAP details and you receive a report every month. Growth adds review management with a response within 24 hours, and we publish posts and updates. Full service also gives you local landing pages and GEO.
Does my media budget for campaigns run through your invoices?
No, your media budget goes directly from your account to Google, Microsoft or Meta. We only charge a fixed monthly fee for setting up and managing the campaigns. That way you can see exactly what goes to advertising and what goes to our work.
Do all locations have to take part at the same time?
No. We usually start with a pilot at a group of locations over a fixed period. Once the results are clear, we roll out to the rest. This allows head office to test the approach first and show the franchisees what it delivers.
How does head office keep track of what happens at each location?
Every location gets its own dashboard showing visibility, reviews and actions from profiles, among other things. Head office sees all locations side by side. You also receive a monthly report with what we have done and what the next steps are.
Can franchisees still change anything in their profile themselves?
We agree that per franchise brand. Head office often manages the fixed details and brand messaging, while a location may supply its own photos or local news. We check changes and make sure they are applied consistently everywhere.
Do you also help with recruiting new franchisees?
Yes, online recruitment is one of our two core tasks. We set up campaigns and a funnel and qualify candidates on own capital and region. The statutory duty to inform candidates remains with the franchisor. This is not legal advice: always have your contract reviewed by a franchise lawyer.
How quickly do you respond to a question or message?
We also keep an eye on things on Saturdays and Sundays, always between eight in the morning and seven in the evening, by phone, WhatsApp or email. Within those hours we usually respond the same day. For reviews in the Growth package and above, a response within 24 hours applies.
Why does the agency work on results instead of annual contracts?
Because our founder has been a franchisor himself and knows what it is like to pay for marketing without any visible effect. That is why we measure for each location what the effort delivers and assess the partnership every month on results and ROI. If the effect fails to materialise, you see it straight away in the dashboard.

Sources

How visible is your franchise brand in Google, Maps, AI and social?

No annual contract, but measurable results and ROI per location. Request the free visibility scan and see exactly where you stand.

Request the free scanCall 06 - 38 04 83 47