Our franchise marketing costs are public. A location costs €199 a month in Basic, €400 in Growth or €600 in Full service (amounts excl. VAT). Strategy, advice and training are charged at €65 per hour, set out in a quote before we start. Media budget for advertising goes directly from you to Google, Microsoft or Meta, with no mark-up through us.
Which packages and prices per location are available?
Each package builds on the previous one. You choose per location, so a franchise brand can have locations in different packages. That keeps the budget predictable: as the brand grows, the amount grows with it at the same rate.
| Package | Monthly price for one location | Contents |
|---|---|---|
| Basic | €199 | Management of the Google Business Profile, monitoring of name, address and phone, monthly report |
| Growth | €400 | Basic, plus review management (every review answered within 24 hours) and regular posts and updates |
| Full service | €600 | Growth, plus a local landing page and GEO (AI visibility) |
Basic: getting the foundations right
In Basic we make sure every location profile in Google is correct and stays correct. NAP monitoring means we check name, address and phone number for discrepancies. Read more about Business Profile management per location.
Growth: reviews and activity
Growth adds review management, with every review answered within 24 hours. Of the 100 chains in our benchmark, only 6 achieved that speed. See review management for each location for the approach.
Full service: pages and AI
Full service adds local landing pages per location for each location and works on visibility in ChatGPT, Gemini, Google AI Overviews, Copilot and Perplexity. The latter is called GEO for franchise brands.
Are you tied to an annual contract?
No. We do not work with annual contracts. The partnership is based on results and return that can be measured online: every month you see per location what the investment delivers, and you decide yourself whether to continue. We set out the notice period and the term of a pilot in advance in the quote, with no one-year renewal.
This is how you calculate ROI per location: compare the extra actions (call clicks, direction requests, enquiries) with the monthly price of the package. A fictional example: if a location in the Growth package at €400 a month brings in ten extra customers with €60 margin each, that is €600 margin against €400 in costs.
Curious when a package pays for itself? Use the calculator and calculate what local visibility returns with your own number of locations, phone calls and revenue per customer.
How do our prices compare with a fair or a portal?
A comparison in figures is only possible where prices are public. Most portals and recruitment agencies work on a quote basis; the fair in Gorinchem and the recruitment guideline from Franchise+ are exceptions. The full overview with sources is in franchise portal or your own recruitment.
| What you buy | Price | What you get for it |
|---|---|---|
| 2x4 m stand, De Nationale Franchise Beurs | €3,850 per fair | Two days at the fair, paid in advance |
| Recruitment budget according to Franchise+ | €5,000 to €7,000 per candidate | Budget per candidate, not yet a signed contract |
| Franchise Marketing Bureau Growth package | €400 per location per month | Profiles, reviews and updates, measured every month |
| Recruitment through our network | €0 upfront | Pay per verified introduction and on signing |
Work together on measurable results, not on an annual contract. Start with the free visibility scan.
What does it cost for your franchise brand? Worked examples
Below are three fictional franchise brands. The example with 30 locations in Growth comes to €12,000 per month. For comparison: according to the NFV statistics for reference year 2025, a franchise brand in services has an average of 26 locations and in food retail an average of 66 (our own calculation based on figures from the Dutch Franchise Association (NFV)).
| Fictional franchise brand | Locations and package | Calculation | Total per month |
|---|---|---|---|
| Brand A, starting out | 8 locations in Basic | 8 x €199 | €1,592 |
| Brand B, growing | 30 locations in Growth | 30 x €400 | €12,000 |
| Brand C, mixed | 10 Full service and 40 Growth | 10 x €600 + 40 x €400 | €22,000 |
Which package suits which location?
Use this worksheet to choose a package for each location. Start with the question of what is going wrong now. Our benchmark of 500 Google Business Profiles showed that 40% were fully completed. For the rest, Basic is often already a big step forward.
| Situation of the location | Recommendation | Why | How we measure it |
|---|---|---|---|
| Profile incomplete or details inconsistent | Basic | The basics must be right first | Completed fields and NAP discrepancies |
| Many reviews without a response | Growth | Response time is visible to customers | Share of responses within 24 hours |
| Little activity on the profile | Growth | Posts and updates keep the profile current | Profile views and actions |
| No dedicated page on the website | Full service | A local page gives Google and AI context | Visits and clicks per location page |
| Not mentioned by AI assistants | Full service | Customers ask ChatGPT or Gemini for advice | Mentions for fixed test prompts |
Which services are priced on a quote?
Not everything fits in a package per location. Social media, online franchisee recruitment, SEO for the franchise brand website and ad management are offered at a fixed monthly price on a quote. That amount depends on the number of channels, the volume of content and the goals. Even then you get a fixed price, not an open-ended one.
For strategy, advice and training we charge an hourly rate of €65. Think of a session with the head office marketing department or a training for franchisees on reviews. You receive a quote in advance with the number of hours, so the total is fixed. You will find what we do in the overview of our services.
We do not charge franchisee recruitment as an advertising package or subscription. You pay nothing upfront; you pay per verified introduction to a candidate who has been checked in advance for own capital, region and motivation, and a success fee if a contract is signed. We agree the amounts in writing beforehand. How that works is explained in recruitment without an advertising package.
You pay the advertising budget yourself
With Google Ads, Microsoft Ads and Meta Ads, the media budget goes straight from your account to the platform. We only charge for management. That way you see exactly what has been spent on clicks and impressions.
How do you start without committing the whole budget straight away?
You start with the free visibility scan and a pilot with a group of locations. Only then do you choose a package per location. That sequence is set out in our four-step way of working. Would you like a quote for social, recruitment or ad management? You can get in touch with our team or book an introductory call right away.
What does a location outside the Google Maps top 3 cost you?
This calculation uses Dutch figures instead of American click-through rates. The average revenue per franchise location comes from the Dutch Franchise Association (NFV) statistics, reference year 2025. Nobody can say in advance exactly how much revenue a location loses without a top position in Google Maps, with a Google Business Profile that is not in order, or without proper review management. So you calculate a scenario per cause: a few percent of revenue going to a more visible competitor. Add them up and you see the combined cost.
| Sector | Revenue per location per year | 1% revenue missed | 3% revenue missed | Growth package (€4,800 a year) as share of revenue |
|---|---|---|---|---|
| All sectors (average) | €1,445,000 | €14,450 | €43,350 | 0.33% |
| Services | €480,000 | €4,800 | €14,400 | 1% |
| Hospitality | €1,230,000 | €12,300 | €36,900 | 0.39% |
| Health care | €1,270,000 | €12,700 | €38,100 | 0.38% |
| Non-food retail | €1,750,000 | €17,500 | €52,500 | 0.27% |
| Food retail | €2,910,000 | €29,100 | €87,300 | 0.16% |
| Other brands | €680,000 | €6,800 | €20,400 | 0.71% |
- 6 of the 100 largest Dutch franchise chains reply to a Google review within 24 hours; the average response time is 6.8 days and 90% has no demonstrable review management process.
- Only 40% of the 500 Google Business Profiles examined is fully completed.
- In the measurement one review was viewed around 15,000 times on average: an unanswered complaint stays visible to thousands of people.
- 42% of consumers would rather not do business with a company that never replies to reviews (BrightLocal 2026).
Sources: NFV Franchise Statistics, reference year 2025 (34,937 locations, €50.5 billion revenue); Local SEO Franchise Benchmark 2026 (100 largest chains, 500 profiles); sector model on franchiseseo.nl (in Dutch). The percentages are scenarios you choose, not a measurement or a promise. We do not promise rankings or revenue.
Questions about pricing and costs
Are the prices per location inclusive of VAT?
Can locations within one franchise brand have different packages?
What does NAP monitoring in the Basic package cover?
Do you charge a mark-up on advertising budget?
Why is there no price for social media and recruitment?
How do I budget online marketing for the whole franchise brand?
What does a strategy session with head office cost?
Is the visibility scan really free?
What is the difference between Growth and Full service?
Do I have to sign an annual contract for online franchise marketing?
Sources
Gijs Bodenstaff
Franchise marketer, local SEO and GEO specialist, author
See what your locations need and request the free visibility scan.
