Our online marketing services for franchise brands are built in three layers: being found, being chosen and being measured. Each service belongs to one layer and has one headline figure that we report every month. You choose individual services or a package with a fixed price per location, from €199 per month excl. VAT. They serve two goals: making your franchise brand and locations visible online, and recruiting new franchisees.
All services at a glance
17 services
Google Maps and Business Profiles for chains
Approach: Google MapsLayer Being found What we do Business Profile per location complete and monitored Price Basic, €199 Measured by Directions, calls, views Apple Maps and Business Connect for chains
Approach: Apple MapsLayer Being found What we do Business Connect per location, with action buttons Price From €199 Measured by Place card insights Bing Places for franchise chains
Approach: Bing PlacesLayer Being found What we do Add, verify and maintain locations Price From €199 Measured by Listings and clicks SEO in Google for franchise brands
Approach: SEO in GoogleLayer Being found What we do Technical SEO, content and internal links for the brand Price Quote, fixed monthly price Measured by Rankings and organic traffic GEO: visible in ChatGPT, Gemini and AI Overviews
Approach: GEO and AI visibilityLayer Being found What we do Entity, schema and fixed AI test prompts Price Full service, €600 Measured by Mentions in AI answers Mobile visibility and near me searches
Approach: Mobile visibilityLayer Being found What we do Near me and voice searches Price Growth or Full service Measured by Mobile actions per location Location pages and store locator
Approach: Location pagesLayer Being found What we do Unique page per location with schema Price Full service, €600 Measured by Visits and clicks per page Review management for franchise chains
Approach: Review managementLayer Being chosen What we do Every review answered within 24 hours Price Growth, €400 Measured by Response time in hours, rating Instagram marketing for franchise brands
Approach: InstagramLayer Being chosen What we do Local content per location and brand Price Quote, fixed monthly price Measured by Reach, profile actions TikTok marketing for franchise brands
Approach: TikTokLayer Being chosen What we do Short videos with a local angle Price Quote, fixed monthly price Measured by Views, clicks Facebook marketing for franchise brands
Approach: FacebookLayer Being chosen What we do Pages and local campaigns per location Price Quote, fixed monthly price Measured by Reach, leads per location YouTube marketing for franchise brands
Approach: YouTubeLayer Being chosen What we do Video that also performs in Google and AI Price Quote, fixed monthly price Measured by Views, watch time LinkedIn marketing for franchise brands
Approach: LinkedInLayer Recruiting franchisees What we do Visible to entrepreneurs and investors Price Quote, fixed monthly price Measured by Reach, conversations Online advertising for franchise chains
Approach: Online advertisingLayer Being chosen What we do Google, Microsoft and Meta Ads per region Price Quote, ad budget paid to platform Measured by Cost per result Marketing dashboard per location
Approach: Dashboard per locationLayer Measure and steer What we do All figures per location in one place Price In every package Measured by Monthly report per location Recruiting franchisees online
Approach: Franchisee recruitmentLayer Recruiting franchisees What we do Funnel from ad to introduction Price On results, no upfront costs Measured by Verified introductions Recruiting franchisees on results
Approach: Recruiting on resultsLayer Recruiting franchisees What we do Pay per verified introduction Price On results Measured by Candidates per stage
How are our online marketing services for franchise chains structured?
A customer goes through three moments. First she searches, on Google, on a map or in an AI assistant. Then she compares, based on reviews, photos and the location page. After that she visits, calls or books. For head office a fourth question comes on top: which channel caused that? That is why we divide the services into three layers. You quickly see where a gap is and which service closes it.
| Layer | Services | Headline figure |
|---|---|---|
| 1. Being found | SEO, Google Maps, Bing Places, Apple Maps, GEO, mobile, online advertising | Views and rankings per location |
| 2. Being chosen | Reviews, location pages, YouTube, Instagram, TikTok, Facebook, LinkedIn, recruitment | Customer actions and candidates |
| 3. Being measured | Dashboard per location | Results per channel per month |
Which services make sure franchise locations are found?
This layer is all about presence. If the location is missing, or listed with the wrong address, the customer never gets any further.
Search engines: Google and Bing
With Google SEO for franchise brands we work on the brand website and on pages per town. We improve technology, structure and content, so that both the brand name and service plus town rank well.
Microsoft has its own map and its own local results. Through Bing Places for franchise chains we register every location, verify it and keep the details up to date. Many chains ignore this channel.
Map services: Google Maps and Apple Maps
The Google Business Profile is the most important shop window for most locations. With Google Maps management for franchise chains we manage all profiles: categories, photos, opening hours, posts and NAP details.
iPhone users often see the place card in Apple Maps first. With Apple Maps for multi-location brands we use Apple Business Connect to fill in photos, logo, opening hours, Showcases and action buttons.
AI assistants and mobile phones
Customers increasingly ask for advice in ChatGPT, Gemini, Copilot, Perplexity or Google AI Overviews. For visibility in AI assistants we build up the franchise brand as a clear entity, with schema, sameAs and reliable sources.
Most local searches start on a phone, often with "near me" or by voice. With mobile findability for chains we focus on speed, click to call and directions in one tap.
Paid reach
Sometimes you want to be visible faster than organic search allows, for example at an opening. With online advertising for franchise chains we set up campaigns in Google Ads, Microsoft Ads and Meta Ads, nationally or per postcode area. You pay your media budget directly to the platform.
Which services make customers choose your location?
Being found is only half the job. A customer often sees three or four providers side by side and chooses the location that inspires the most trust.
Reviews and location pages
Stars and recent responses weigh heavily in that choice. With review management for chains we actively ask for reviews and respond on Google, Apple and other platforms.
Every location deserves its own page with address, team, offering and local questions. With location pages and a store locator we build those pages with LocalBusiness schema, linked to the profile.
Social media per platform
According to Newcom's National Social Media Survey 2026, 14.6 million Dutch people use social media, on 4.5 platforms on average. We treat each platform separately:
- YouTube marketing for franchise brands: explainer videos and location videos that stay findable for a long time.
- Instagram marketing for franchise brands: brand imagery and local accounts with a fixed division of roles.
- TikTok marketing for franchise brands: short video for younger customers and candidates.
- Facebook marketing for franchise brands: local pages and Meta campaigns around a location.
- LinkedIn marketing for franchisors: visibility among entrepreneurs and business partners.
Candidates for new locations
A franchise brand only grows with the right entrepreneurs. With franchisee recruitment marketing we attract candidates and filter them on own capital and region. The statutory duty to provide information remains with the franchisor.
How do we make every service measurable per location?
The third layer connects the rest. Without measurement you do not know whether a post, campaign or review delivers anything. With monthly figures per location you see what happens per channel, from views to call clicks and enquiries. We use AI to collect data and flag anomalies. A person looks at the cause and adjusts course.
| Service | Why first | How we measure it |
|---|---|---|
| Google Business Profile | Largest source of local customer actions | Direction requests and call clicks |
| NAP on all maps | Incorrect details cost customers immediately | Number of discrepancies per location |
| Reviews | Decides the choice between providers | Rating, volume, response time |
| Location pages | Foundation for SEO and AI | Organic traffic per page |
| GEO | A new place where customers ask for advice | Mentions on fixed test prompts |
| Social and ads | Amplifies what is already in place | Cost per customer action |
Which marketing services do you organise centrally and which per location?
For chains the question is not only what you do, but also who does it. We work with one rule: head office sets the brand and the framework, we take over the execution per location, and the franchisee supplies local input such as photos and promotions.
| Element | Head office | Agency | Location |
|---|---|---|---|
| Brand rules and tone | Decides | Applies | Follows |
| Profiles on maps | Owns | Manages | Reports changes |
| Reviews | Sets the framework | Responds | Resolves complaints |
| Social media | Brand account | Plans and posts | Supplies local imagery |
| Recruitment | Selects | Attracts candidates | Shares experience |
How do you choose the right services for your franchise brand?
Do not start with everything at once. We recommend a free baseline measurement, so you see per location which layer is weakest. Request a free scan of your locations for that. Based on the outcome we put together a package and run a pilot with a group of locations. Prices are fixed in advance; read what online marketing for chains costs per package and per location.
What does a location outside the Google Maps top 3 cost you?
This calculation uses Dutch figures instead of American click-through rates. The average revenue per franchise location comes from the Dutch Franchise Association (NFV) statistics, reference year 2025. Nobody can say in advance exactly how much revenue a location loses without a top position in Google Maps, with a Google Business Profile that is not in order, or without proper review management. So you calculate a scenario per cause: a few percent of revenue going to a more visible competitor. Add them up and you see the combined cost.
| Sector | Revenue per location per year | 1% revenue missed | 3% revenue missed | Growth package (€4,800 a year) as share of revenue |
|---|---|---|---|---|
| All sectors (average) | €1,445,000 | €14,450 | €43,350 | 0.33% |
| Services | €480,000 | €4,800 | €14,400 | 1% |
| Hospitality | €1,230,000 | €12,300 | €36,900 | 0.39% |
| Health care | €1,270,000 | €12,700 | €38,100 | 0.38% |
| Non-food retail | €1,750,000 | €17,500 | €52,500 | 0.27% |
| Food retail | €2,910,000 | €29,100 | €87,300 | 0.16% |
| Other brands | €680,000 | €6,800 | €20,400 | 0.71% |
- 6 of the 100 largest Dutch franchise chains reply to a Google review within 24 hours; the average response time is 6.8 days and 90% has no demonstrable review management process.
- Only 40% of the 500 Google Business Profiles examined is fully completed.
- In the measurement one review was viewed around 15,000 times on average: an unanswered complaint stays visible to thousands of people.
- 42% of consumers would rather not do business with a company that never replies to reviews (BrightLocal 2026).
Sources: NFV Franchise Statistics, reference year 2025 (34,937 locations, €50.5 billion revenue); Local SEO Franchise Benchmark 2026 (100 largest chains, 500 profiles); sector model on franchiseseo.nl (in Dutch). The percentages are scenarios you choose, not a measurement or a promise. We do not promise rankings or revenue.
