The free visibility scan is a baseline measurement of your franchise brand and your locations in Google, Google Maps, Apple Maps, Bing Places and AI assistants. You see per location what is missing and what deserves attention first. It costs you nothing and there is no obligation attached.
Request your free visibility scan
Name three locations and your main search term. We measure them in Google, Google Maps, Apple Maps, Bing and AI assistants and discuss the outcome within five working days in thirty minutes.
We look at the channels where customers and prospective franchisees search for you. For each component we record the current status, so that later you can see exactly what has changed.
Components of the visibility scan per location
Component
What we look at
Why it matters
Google Business Profile
Completeness, categories, opening hours, photos
Helps determine whether a location appears in Maps
Apple Maps and Bing Places
Whether the location exists, is correct and up to date
Many chains only manage Google
NAP details
Name, address and phone identical everywhere
Discrepancies confuse search engines and customers
Reviews
Number, recency and response time
Customers partly choose on the basis of reviews
Location page
Dedicated page, local content, structured data
Foundation for organic visibility per town
AI assistants
Answers to fixed test prompts in ChatGPT, Gemini and Perplexity
Shows whether your franchise brand is mentioned
Mobile
Loading time and usability on the phone
Most local searches are on mobile
The scan is a baseline measurement per location; you see where the biggest gains lie before you agree to anything.
How does the scan of your locations work?
Using the form, you provide the franchise brand name and the number of locations. We collect the data, with AI helping to find discrepancies across many profiles quickly. A specialist checks the outcome and lists the key points. We then discuss the scan together in an online meeting.
The scan is phase one of our way of working: afterwards you can opt for a pilot with a group of locations.
At De Nationale Franchise Beurs we offered the same baseline measurement through our network agency FranchiseSEO.nl.
What do you get once the scan is complete?
After the scan you have the status per channel for each location in writing, with the biggest bottlenecks and a proposal for where to start. You see, for example, where your visibility per location in Google Maps is lagging. The scan is also the starting point for clear results per location. If you want to go further, you immediately see what it costs: we work with public prices per location.
Do I pay anything for the baseline measurement of my locations?
No, the scan costs you nothing and you take on no obligation. We do it because a good baseline measurement is the best start for a conversation. You keep the overview, even if you then decide not to continue with us.
How soon will the scan of my franchise brand be ready?
The number of locations determines the turnaround time. We scan a franchise brand with five locations faster than an organisation with sixty. After your request we let you know when to expect the outcome and schedule the meeting to discuss it.
What details do I need to request the scan?
The name of your franchise brand, your name and job title and an email address are enough. The number of locations and your main question help us make the scan more targeted. We do not ask for profile login details at this stage.
Do I need to give access to my Google Business Profiles for the scan?
No. We look at everything that is publicly visible, such as profiles, listings, reviews and pages. Only if you then continue with us do we ask for management rights to the profiles. At that point we also agree together who gets which access.
Does the scan also cover AI assistants?
Yes. We put fixed test prompts to ChatGPT, Gemini, Copilot and Perplexity, such as a question about a provider in a particular town. We record whether your franchise brand is mentioned and which sources the assistant uses. That is your starting point for GEO.
Can I request the scan for some of my locations only?
Yes, you can. Some head offices start with a region or a group of locations they want to use as a pilot. Indicate in the form which locations you want scanned, and we will tailor the scan accordingly.
How do you handle the details from my scan request?
We use your details only to carry out the scan and to contact you. We do not sell anything on to third parties. How we handle personal data and what rights you have is explained in the privacy policy.
Am I tied to anything after the scan?
No. After the meeting you decide yourself whether you want to continue. If you do, you first receive a fixed quote. We usually start with a pilot with a group of locations for a fixed period, so you see results before you roll out.
Is the scan also useful if I only have a few locations?
Yes. For a young franchise brand in particular, it is useful to get the foundations right straight away. The scan shows whether your brand and your first locations are listed consistently and completely everywhere, before mistakes are copied to new locations.
Who carries out the visibility scan?
A specialist from our team carries out the scan, with help from AI for collecting data across many profiles. The outcome is always checked and explained by a person. You discuss the scan with someone who has reviewed the outcome personally.
